About Us

Bella Vida. Beautiful Life. 

Bella Vida Santa Barbara is a Sustainable Luxury Skincare company inspired by the ocean and beauty that surrounds us in California.  We are sustainable, natural and Leaping Bunny and Cruelty-Free Kitty Certified Cruelty-Free. It’s our passion to help everyone feel beautiful and love themselves. Beautiful skin is just the beginning of that.

Bella Vida Santa Barbara was founded in 2019 in Santa Barbara by Erin Schmidt, who suffered for many years from cystic acne and, as a natural redhead,  also has very sensitive skin.  After becoming a mom and after many doctors and treatments that she felt harmed her skin, body, and the earth, Erin wanted to help others have beautiful skin and love the skin they are in. She channelled her passion for the environment, animals and helping others by creating a sustainable, natural and luxurious skincare line that was effective while upholding the highest standards of ethics, quality and sustainability. 

At Bella Vida SB, we care deeply about our company’s impact on our customers, animals, and the environment, especially the ocean. We are passionate about being a botanical-based, natural, cruelty-free and sustainable brand. 

Most of our formulas are vegan, natural and many are certified clean by Think Dirty. Our company also advocates for zero-waste, offering refills, and is striving to be as close to plastic-free as possible. We believe beauty brands must do better in helping to protect our oceans from plastics.

Most of all- we want to be a company you love and are proud to support! 

So, thank you for being here! 

Follow us on social media @bellavidasb

Please send us before and after pictures of your amazing results, as we love seeing those and they really help others!  Thank you, bella!


Erin Schmidt, Founder & CEO

Member of the Female Founder Collective, 2020 to present

Featured in Foundr Magazine in 2019, 2020, 2021, 2022

Mom of a daughter with Moderate Autism Spectrum Disorder

Erin in Santa Barbara